Hi. My name is Blake Kassel and I am the President of Bodylastics International Inc. Eight years ago we set out to design an affordable strength training product that would rival best home gyms, and health clubs.
Well, In 1998, after 2 years of prototypes, testing and lots of blood, sweat and tears, we launched the Bodylastics Super System. Let me tell you, when we launched, we held our breath and crossed our fingers. I mean WE knew how great Bodylastics was - would anyone else?
Almost Immediately after we launched we began to be recognized by the fitness editorial community. It was great to know that we were not the only ones who felt that Bodylastics was a groundbreaking exercise system.
Over the years, Bodylastics has been written up in several national publications including: Muscle & Fitness, Flex Magazine, Glamour, New Woman, Delta Sky, Woman's World, Jane, Men's Exercise, prevention, and Essence, The New York Times, The New York Post, Fitness, Self. |
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 Who I am: I developed a true passion for resistance training at 11 years old after I attended my first Bodybuilding show, The Night Of Champions In NYC. I wanted to build my body so that I could look like the guys that I saw on stage.
To my knowledge, back then, weight lifting was the only way to go if you wanted to add on muscle. So, when I was 13 I got my first set of weights and a bench press. A couple of years later I I joined my first hardcore Bodybuilding gym, Madison Avenue Muscle.
In 1994 I was certified in personal training by the National Academy Of Sports Medicine (NASM). During the certification the instructors continually referred to a great resistance training tool which was portable and could be used almost anywhere.
This amazing tool was surgical tubing (elastic resistance). Although the individual tubes created smooth, effective resistance, they definitely had their limitations. They created only one level of resistance and a handful of the best gym exercises.
I knew that they had much greater potential. So, soon after I became certified I began working on a complete home gym system that could harness the smooth resistance of elastic tubes without the limitations - Bodylastics was born!
I designed the Bodylastics system for the harshest critic - me! There is no doubt in my mind that you will love this product. To this day I shake my head every time I use this product because I cannot believe how great it works.
Bodylastics Warehouse And Operations:
26 Barnes Industrial Road North
Wallingford Ct 06492
You can e-mail Blake at: blake@bodylastics.com |
