Who is Blake Kassel and Bodylastics International Inc?
Blake Kassel - Bodylastics Inventor/Founder
First let's quickly start with Blake Kassel (me). I have been strength and resistance training ever since I was 11 years old and saw my first Bodybuilding show, "The Night of Champions." Once I saw these guys in unbelievable shape I knew that I wanted to look like them.
Since that experience at the Night Of Champions I have tried 'em all: Free Weights, Bowflex, Total Gym, Weight Machines, Soloflex and even Kaiser Air Resistance Machines. None of these were able to give me the type of workout that I get with Bodylastics. None!
The bottom line: I designed the Bodylastics system for the harshest critic - me! There is no doubt in my mind that you will love this product. To this day I shake my head every time I use this product because I cannot believe how great it works.
You can e-mail us at: support@bodylastics.com
Bodylastics International - Elastic Resistance Pioneer
Since we launched our first system in 1998, Bodylastics International Inc. has been the innovator and category leader. Here is a list of industry "firsts" pioneered by Bodylastics International:
Industry 1st: Launched a completely adjustable four band elastic system that incorporated clips attached to the ends of the elastics- Industry 1st: Launched a completely adjustable five band elastic system that incorporated clips attached to the ends of the elastics
- Industry 1st: Launched a completely adjustable seven band elastic system that incorporated clips attached to the ends of the elastics
- Industry 1st: Created a door anchor that could fit between the door and the door frame at all positions, even the bottom of the door
- Industry 1st: Included ankle straps that could attach to the elastics therefore greatly increasing the number and range of exercises that could be performed
- Industry 1st: Created an online learning center with video instruction for over 140 exercises
- Industry 1st: Offered solid aluminum clips on the ends of the elastics
- Industry 1st: Printed the weight equivalents for each band (on the clips) so that users know exactly how much resistance they are using
- Industry 1st: placed an inner line (D.G.S. anti-snap technology) in every elastic that would actually prevent the user from overstretching, damaging and snapping an elastic
- Industry 1st: Streamed "live" workout shows specifically designed for resistance bands
- Industry 1st: Developed and launched a virtually unsnappable elastic with D.G.S. Technology
Our mission: Bodylastics International Inc. is no fly by night operation. Since we sold our first set in 1998 we have sold well over 600,000 Bodylastics systems. Year after year we strive to improve the product, and work incredibly hard to deliver the best customer service in the industry. We stand behind our product and love our customers. If you would like to contact Bodylastics International for any reason please CLICK HERE
Bodylastics Home Gyms have
been in the media and on the battlefield
Even though we love our product and we know how incredible it is, it is nice to know that we are not alone in our thinking. Since we launched the Bodylastics super system in 1998 we have been:
Featured in several national publications including Flex magazine, Glamour, New Woman, Delta Sky, Woman's World, Jane, Men's Exercise, Prevention, Self, Fitness, New York Post, New York Daily News
Implemented into the training programs and used by soldiers for every major division of the US military Army, Navy, Air Force, Marines
Featured on TV - 
We also ran a successful TV campaign in
2000 that was aired across the country. Yeah,
it was your typical hokey TV spot but it
delivered the message well:
