Our Promise To You:
Bodylastics International has made a commitment to provide the most effective, safest and best designed
fitness products available anywhere. We know the importance of a great fitness tool to help you look and feel
your best. You need to be able to believe in it and rely on it. It becomes a part of your life. Pro Athletes,
Strength Coaches, Personal Trainers, Moms and Dads from around world have come to respect the
Bodylastics brand. Our goal is to make great health affordable and safe for everyone
Back in 1994 Blake Kassel (Bodylastics CEO) was being certified for personal training through NASM. During the weekend long certification he heard multiple instructors praise the benefits of surgical tubing for resistance training. While latex tubing was sufficient for light training, it was not feasible for strong individuals.
So, he went to the drawing board and invented the quick clip system, which would enable the user to add "stack" multiple bands for greater resistance. After testing out the first prototype with 4 bands attached, he knew that he had something great.
Blake spent the next 1.5 years perfecting the design of the bands and the components. In 1998 the first Bodylastics system was launched. Resistance bands training has never been the same since.